Sustainable Investing & Transformation: Unlocking Capital, Accelerating Returns
Welcome to The Sustainability Strategist: Expert Guidance to Elevate Market Value Through Proven Sustainable Practices
Why top firms trust us
Strategic perspective spanning 15 years
Notable recent contributions: Nasdaq's $30B Operation as a sustainability leader within its field. Repositioning an $850M Google Real Estate project as NYC's most sustainable. Figuring out ESG positioning for leading European private equity funds.
Business-savvy sustainability
Our founder grew sustainability leadership in pure business roles: MBA from MIT, assisted top leadership at Adidas and Stantec, scaled sustainability startups and consulting practices, worked with clean tech VCs, advised in Bain & Company's PE ring fence. Awarded NYC Corporate Real Estate Service Provider of the Year 2020.
Evolving with your sustainability needs
Our solutions are as dynamic as the sustainability landscape: A single, dedicated relationship that adapts to multiple needs. Custom strategies that meet you at any point in your sustainability journey. Access to a curated network of top-tier sustainability experts and tools for specialized projects.
Services
We work with you to provide quick wins, long term progress, and sustainability leadership through our S.I.M.P.L.E. Sustainability System.
Strategy
Intelligence
Mobilization
People
Leadership
Evolution
Who is The Sustainability Strategist for?
Whether you're a business leader, private equity investor, or family office, The Sustainabilty Strategist is for you if...
You struggle to find sustainability experts who understand business
Finding professionals who bridge both domains effectively is rare, but crucial for impactful strategies.
You feel overwhelmed by the complexity of integrating sustainability into your business
You need someone who simplifies the process, and lets you focus on what you do best while they handle the sustainability challenges.
Your sustainability needs keep evolving, requiring more than a single hire or conventional approach
The dynamics of sustainability demand flexible, scalable solutions that adjust as you grow.
You need a competitive edge in sustainability, fast
Speed is crucial to position you ahead of the competition swiftly and effectively.
You're experiencing fragmented sustainability services and piecemeal efforts that don't add up
Effective sustainability requires a global approach where all elements are integrated seamlessly into one effective strategy.
You get frustrated with those that moralize rather than mobilize
Real change requires practical, actionable strategies—not just idealistic visions.
ABOUT US
What is The Sustainability Strategist
The Sustainability Strategist is a transatlantic advisory firm that integrates deep European roots with a dynamic New York City energy. We specialize in helping leaders and investors seamlessly integrate sustainability into their business strategies and investment portfolios to drive enhanced value and performance.
Led by Thomas Baade-Mathiesen, our Chief Strategist, we are supported by an elite network of advisors and solution providers.
Our team collaborates closely with business leaders, family offices, and private equity firms to elevate the value of companies and real estate through targeted sustainability enhancements. We focus on unlocking hidden potential at every stage of the investment cycle, ensuring that our clients not only prosper financially but also contribute positively to the world.
TRUSTED BY LEADING ORGANIZATIONS
Cases
Our Results in Action. Dive into our portfolio to witness how strategic sustainability integration elevates business value. Each case study showcases concrete outcomes and strategic gains achieved through our unique advisory services.
Just before the world transitioned to remote work, we held our last in-person meeting, establishing the groundwork for an ambitious vision. Our strategic influence helped target the highest green accolades—LEED Platinum, WELL, and the Living Building Challenge. This initiative was not just about achieving sustainability certifications; it was about catalyzing a significant shift in how tech giants integrate into urban environments.
As the landmark project progresses, it continues to reflect the strategic foundation we established, serving as a beacon of innovation and a testament to responsible urban development. While our direct involvement has concluded, the project stands as a symbol of how thoughtful investment and strategic foresight can influence tech giants to adopt more sustainable, community-friendly practices.
Challenge: The firm needed to develop an ESG strategy that balanced increasing regulatory demands, investor expectations, and internal sustainability goals.
Our Role: Our engagement began with direct consultations with the firm’s managing partner to outline a strategic approach. We conducted extensive interviews with all key internal teams and the leadership of major investments to understand current sustainability practices and perceptions.
Strategic Development: We mapped the firm’s activities against the SFDR’s principal adverse impact indicators, prioritizing actions based on urgency. This led to a dual-track strategy focusing on immediate and long-term sustainability goals.
Implementation and Impact: Our efforts culminated in a firm-wide presentation led by the managing partner, setting clear ESG goals and metrics aligned with a two-year strategic roadmap. This initiative not only streamlined their approach to sustainability but also enhanced their market positioning for future funds and operations.
Results:
Firm-wide Alignment: The strategic reveal was marked by a decisive presentation by top leadership, effectively solidifying the firm’s new ESG stance.
Strategic Impact: We catalyzed the enhancement of sustainability certification processes, significantly increased female representation in the investment team, and bolstered their competitive positioning for launching future funds.
Operational Integration: Core investment strategies have been realigned to center on sustainability, profoundly influencing major transactions, including the strategic sale of their most valued investment.
Conclusion: Our involvement set the stage for a deep-seated integration of ESG principles into the firm’s core strategies, positioning them as a leader in sustainable investment practices.
Partnering with a $30B company, we embarked on a journey to transform and integrate sustainability deeply into its corporate fabric. This collaboration began with a landmark project and evolved into a comprehensive strategy influencing operations worldwide.
The Challenge:
Initially grappling with rudimentary sustainability tools and goals, the company sought a profound transformation to satisfy increasing investor demands and stringent global regulations.
Our Role:
Our engagement commenced after a pivotal Los Angeles presentation, leading to our first major undertaking: converting their Times Square office to achieve LEED Platinum certification. This project was just the beginning of a multi-year, ongoing relationship where we continuously push for sustainability excellence.
Strategic Development:
Initial Success: The LEED Platinum certification set a high benchmark and demonstrated our capability to lead significant sustainability projects.
Comprehensive Strategy Formation: We developed a sustainability management system that spans global operations, integrating sustainability into the company's core strategic planning, goal setting, and operational execution.
GHG Protocol Implementation: We applied the GHG Protocol for scopes 1, 2, and 3, ensuring comprehensive greenhouse gas accounting.
Continuous Leadership Engagement: Through workshops and direct advisory, we provided ongoing education and strategy development to top executives, including indirect coaching of the CEO.
Impact and Results:
CDP Ranking Leap: Dramatically improved their CDP score from a C- to an A, significantly enhancing their public sustainability profile.
Leadership and Cultural Integration: Our continuous engagement with the company's leadership, including the CEO and board members, has embedded sustainability into the corporate culture and decision-making processes.
Strategic Sustainability Integration: The sustainability management system has become a crucial part of the company’s operational infrastructure, guiding everything from daily decisions to long-term planning and review cycles across their global organization.
Enhanced Competitive Positioning: The firm is now recognized as a sustainability leader in its industry, equipped to manage regulatory changes and investor expectations more effectively.
Conclusion:
Our sustained partnership has not only transformed the company’s approach to sustainability but also established it as a frontrunner in corporate environmental responsibility. By embedding sustainability into every facet of their operations and culture, we’ve helped them set new industry standards and continuously adapt to the dynamic global landscape.
The head of real estate for a global investment bank faced a pivotal decision post-pandemic: whether to relocate their Manhattan headquarters to a new, sustainable development or upgrade their existing, less efficient location. Our consultancy was tasked to guide this decision through a comprehensive sustainability-focused strategy.
The Challenge:
The dilemma revolved around high lease prices, the logistical challenges of relocation, and the increasing importance of sustainability. The existing building was outdated and inefficient, raising concerns about its suitability in the wake of new sustainability standards, including Local Law 97.
Our Role:
We began with an in-depth analysis of the bank's sustainability priorities and how the current building aligned with these goals. A critical move was developing a sustainability-focused questionnaire that we sent to the building’s landlord, sparking a significant internal review by the owners.
Strategic Development:
Stakeholder Engagement: Initiated a dialogue with the building's ownership through a targeted questionnaire that emphasized the bank's serious sustainability intentions.
Landlord's Initiative: This proactive communication led the building’s management to prioritize their property for sustainability upgrades, even before lease negotiations began.
Lease Integration: Worked closely with the bank’s legal team to incorporate sustainability commitments into the lease agreement, ensuring that the headquarters would meet stringent environmental standards.
Implementation and Impact:
Building Upgrades: The landlord committed to several initiatives aimed at reducing waste, conserving water, optimizing energy use, and improving health standards within the building.
Amicable Negotiations: The process, which could have been adversarial, turned collaborative, setting a positive tone for future interactions and negotiations.
RFP Development: Assisted in setting stringent sustainability criteria for the RFPs issued to architects, engineers, and contractors, ensuring that any renovations or relocations would adhere to high environmental standards.
Results:
Sustainability Leadership: The headquarters became a model for sustainability in the bank’s real estate portfolio, influencing broader corporate strategies.
Enhanced Building Performance: The initiatives significantly improved the building's performance, aligning with Local Law 97 and setting new benchmarks for corporate real estate in Manhattan.
Trailblazing Project Management: The project served as a blueprint for handling similar challenges across the bank’s global portfolio, demonstrating effective strategies for integrating sustainability into corporate leasing practices.
Conclusion:
Our strategic guidance not only facilitated a smooth negotiation process but also positioned the bank as a leader in sustainable real estate practices. This case exemplifies how proactive sustainability strategies can transform standard corporate real estate dealings into opportunities for environmental leadership and operational excellence.
A $25B holding company, encompassing a diverse portfolio of tech companies, sought to systematize sustainability across its operations and global real estate footprint in response to increasing demands from investors and key clients. Without a dedicated head of sustainability, a group of senior executives spearheaded this initiative, leveraging our expertise to develop a robust, integrated approach.
The Challenge:
The holding company faced pressure from investors and a key client requiring stringent sustainability standards, which threatened significant impacts on sales across its portfolio companies if unmet. Additionally, the company needed to operationalize sustainability practices across its extensive global real estate holdings.
Our Role:
We engaged deeply with the company, conducting workshops to map out what sustainability meant to their operations, assessing tangible and intangible benefits, and understanding the potential upsides and downsides. Our involvement extended from benchmarking greenhouse gas emissions to setting carbon reduction goals and strategizing on decarbonization.
Strategic Development:
Sustainability Workshops: Engaged various management teams including sales, HR, and real estate, to align on sustainability goals.
GHG Benchmarking and Carbon Goals: Set frameworks for emissions tracking and reduction across the portfolio.
Real Estate Sustainability Integration: Developed a tiered system of good, better, best practices for every stage of the real estate lifecycle, from site selection and design to operation and close-out.
Implementation and Impact:
Digital Transformation: Integrated the new sustainability practices into a digital interface, improving user experience and operational efficiency.
TCFD and CDP Reporting: Assisted with inaugural reports, enhancing transparency and accountability in sustainability efforts.
Real Estate Guide Implementation: Created a comprehensive guide for real estate teams, consolidating sustainability guidelines into actionable strategies.
Results:
Operational Excellence: The company successfully operationalized sustainability across its global real estate portfolio, achieving significant improvements in energy, waste, water, and emissions management.
Enhanced Competitive Position: The systematic approach to sustainability enhanced the company’s market positioning in relation to investors and key clients, ensuring compliance with evolving sustainability requirements.
Anchor Projects Success: Delivered key environmental and health-focused projects in strategic locations from London to California, setting benchmarks for future initiatives.
Conclusion:
Our strategic guidance enabled the $25B holding company to seamlessly integrate sustainability into its core operations and real estate practices, setting a new standard for its portfolio companies and solidifying its position as a leader in sustainable tech operations.
In a challenging economic climate marked by tough fundraising conditions and high interest rates, our client—a private equity firm—sought to maximize the value of a major industrial asset in a traditionally unsustainable luxury market. The investment’s core thesis was to transform the asset into a sustainable leader, ideally positioned to drive and capitalize on market growth.
The Challenge:
Despite the unfavorable economic environment and the complex nature of selling high-value assets, our client needed to convincingly present the asset as a sustainable and profitable investment opportunity.
Our Role:
We were tasked with conducting a comprehensive review and analysis of the asset's sustainability positioning from a business perspective. This involved interviews with key stakeholders including the CEO, the investment team, and the head of sustainability, as well as a site visit to gain a firsthand understanding of the operations.
Strategic Development:
Stakeholder Engagement: Conducted in-depth discussions to align and gather insights on the asset’s sustainability practices and goals.
Sustainability Analysis: Assessed the environmental impact and sustainability initiatives of the asset to define clear risks and opportunities.
Investment Deck Preparation: Collaborated with the investment bank coordinating the sale to develop a presentation that highlighted the asset’s sustainability credentials, strengthening its market positioning.
Implementation and Impact:
Enhanced Asset Value: By showcasing the asset's strong sustainability stance, we helped elevate its appeal to potential buyers, particularly those prioritizing sustainable investments.
Informed Potential Investors: The detailed investment deck served as a crucial tool in negotiations, providing clear, objective insights into the sustainability benefits and challenges associated with the asset.
Strategic Sale Preparation: Positioned the asset strategically for sale, emphasizing its role as a pioneer in making the luxury market more sustainable.
Results:
Market Positioning: Reinforced the asset’s position as a leading sustainable player in the luxury market, making it a desirable acquisition despite broader economic challenges.
Investor Interest: Attracted interest from investors specifically looking for sustainable investment opportunities, potentially enhancing the sale price.
Sustainability Leadership: Demonstrated our client’s commitment to sustainability, enhancing their reputation in the private equity sector.
Conclusion:
Our strategic intervention not only highlighted the asset's sustainability credentials but also positioned it as a compelling investment in a tough market. This approach not only aligned with the current investor interest in sustainable assets but also set a benchmark for future transactions within the luxury industrial sector.
Title: "Foundational Experience: Green Light for Business – Pioneering Sustainability Leadership"
Overview:
In 2008, amidst the global financial crisis, our founder spearheaded the organization of Europe’s largest student-led conference on sustainable business. This ambitious initiative was organized by a non-profit with no previous experience or financial resources, and it succeeded in making a significant impact in the field of sustainability, setting a precedent for future conferences worldwide.
The Challenge:
Facing the dual challenges of a global financial crisis and a non-profit with limited resources, the aim was to establish a forum that would unite thought leaders and innovators in sustainability, discussing and advancing green business practices. The logistical hurdles of gathering high-caliber speakers and an international audience without prior organizational experience or a significant budget were substantial.
Our Founder’s Role:
Our founder was instrumental in envisioning and realizing the event, overseeing:
Visionary Planning: Orchestrating a three-day event focused on macroeconomic contexts, business implications, and innovation in sustainability.
Stakeholder Engagement: Successfully attracting 65 influential speakers and over 300 international guests, fostering a rich environment for exchange and learning.
Resource Mobilization: Raising a €45,000 budget through strategic partnerships and sponsorships, despite the tough economic climate.
Strategic Development:
High-Profile Participation: Engaged leaders from prestigious organizations, including the European Climate Exchange, Goldman Sachs, and the United Nations Environment Programme, along with academic influencers from top institutions like INSEAD and Università Bocconi.
Day 1: Explored relationships between environment, economics, and politics, emphasizing global impacts and responses.
Day 2: Delved into the business dimensions of sustainability, addressing finance, energy, and competitive advantages.
Day 3: Highlighted personal and technological innovations, encouraging entrepreneurial initiatives within the sustainability sector.
Implementation and Impact:
Educational Impact: The conference catalyzed the generation of new ideas and collaborations, influencing numerous careers and business strategies.
Networking and Community Building: Enabled a vibrant network of young leaders and experts, which fostered ongoing sustainable initiatives.
Global Influence: The event’s success led to requests for organizing similar conferences in other regions, showcasing its scalable impact.
Results:
Enhanced Visibility for the Non-Profit: Positioned the organization as a key player in global sustainability discussions.
Legacy of Innovation: Established the conference as a model for student-led initiatives that significantly influence sustainability discourse.
Continued Influence and Legacy: The association founded to organize this conference is still operational, continually inspiring youth and professionals who have moved on to high-impact roles in various sectors.
Conclusion:
Overview:
In 2008, amidst the global financial crisis, our founder spearheaded the organization of Europe’s largest student-led conference on sustainable business, starting absolutely from scratch. This ambitious initiative was organized by a newly formed non-profit with no prior experience or financial resources, yet it succeeded in making a significant impact in the field of sustainability and set a precedent for future conferences worldwide.
The Challenge:
Amidst a severe financial downturn, the challenge was immense: to establish a large-scale international forum on sustainability without any existing foundation. The non-profit faced the daunting tasks of building credibility, attracting global leaders, and securing funding in a skeptical economic environment.
Our Founder’s Role:
Our founder took a visionary approach to these challenges, personally driving the conception, planning, and execution of the conference. His responsibilities included:
Visionary Planning: Orchestrating a three-day event focused on the crucial themes of macroeconomic contexts, business implications, and innovations in sustainability.
Stakeholder Engagement: Recruiting 65 influential speakers from prestigious organizations worldwide and attracting over 300 international guests, building the conference's profile from the ground up.
Resource Mobilization: Raising a €45,000 budget through innovative sponsorship strategies and careful financial stewardship, despite the restrictive economic climate.
Strategic Development:
High-Profile Participation: Successfully engaged leaders from esteemed entities such as UNEP, Goldman Sachs, Vodafone, Statkraft, Chiquita, World Bank, INSEAD, European Climate Exchange, MWH, Procter & Gamble, Cisco, the US State Department, Accenture, UPS, the Italian Senate, the Norwegian Embassy, Snøhetta, and Deutsche Telekom.
Day 1: Focused on the interplay between environment, economics, and politics, highlighting global impacts and societal responses.
Day 2: Addressed the business dimensions of sustainability, exploring finance, energy, and competitive advantages.
Day 3: Concentrated on personal and technological innovations, promoting entrepreneurial initiatives within the sustainability sector.
Implementation and Impact:
Educational Impact: The conference catalyzed new ideas and collaborations, influencing numerous careers and business strategies globally.
Networking and Community Building: Fostered a dynamic network of young leaders and seasoned experts, which supported ongoing sustainable initiatives.
Global Influence: The event's success sparked interest in hosting similar conferences in other regions, demonstrating its scalable and impactful design.
Results:
Enhanced Visibility for the Non-Profit: Established the organization as a significant player in global sustainability discussions.
Legacy of Innovation: The conference became a benchmark for how student-led initiatives can profoundly influence global sustainability discourse.
Continued Influence and Legacy: The association founded to host this event remains operational and continues to inspire youth and professionals who have moved on to high-impact roles.
Conclusion:
Starting from nothing, our founder's early commitment to sustainability and his ability to lead transformative initiatives were clearly demonstrated. This conference exemplified how big visions and purpose, coupled with effective collaboration, could surmount significant challenges to achieve substantial and lasting impacts.
Our founder orchestrated a unique retreat designed to deepen connections between diverse global leaders and the natural world. Held in a remote Norwegian national park, this retreat brought together individuals from various professional and cultural backgrounds to engage directly with nature and each other, overcoming challenging activities like mountain climbing in the snow.
The Challenge:
The objective was to create a profound, off-the-grid experience that would not only foster personal growth and leadership skills but also highlight the importance of sustainability through direct interaction with nature. The logistical challenges were significant, involving the coordination of travel and accommodations in a remote location during the pre-season, ensuring safety and comfort for participants from vastly different climates and cultures.
Our Founder’s Role:
Our founder envisioned and executed this retreat with meticulous attention to detail. His responsibilities included:
Logistical Coordination: Organizing access to a snow-covered hotel via unique post-war belt vehicles, the only means of transportation suitable for the snowy, rugged terrain.
Diverse Participation: Bringing together a wide array of participants including media personalities, investors, NGO managers, artists, and technologists from countries as varied as Israel, Palestine, Southern India, Mexico, and Italy.
Activity Planning: Designing activities that challenged the participants physically and mentally, such as climbing a mountain in snowy conditions, which facilitated bonding and personal growth.
Strategic Development:
Cultural and Professional Integration: Ensured that individuals from different cultural backgrounds and professional sectors could collaborate and learn from each other’s perspectives.
Sustainability Education: Embedded sustainability into the retreat’s ethos by demonstrating the power of natural experiences and promoting environmentally responsible practices.
Implementation and Impact:
Cross-Cultural Bonding: The shared challenges and triumphs of the retreat activities, like the group mountain climb, significantly strengthened interpersonal bonds among participants.
Enhanced Environmental Awareness: Participants left with a heightened appreciation for nature’s role in personal and professional well-being, often referencing the retreat as a pivotal, life-changing experience.
Repeat Success: Due to its profound impact, the retreat was organized four times, each occasion building on the success of the last, refining activities and participant engagement strategies.
Results:
Lasting Influence: Alumni of the retreat consistently cite it as one of the most formative experiences of their lives, influencing their personal development and professional approaches.
Network Strengthening: Created a robust, interconnected network of leaders passionate about sustainability and personal growth.
Cultural Exchange: Facilitated a rich exchange of ideas and cultures, fostering understanding and cooperation across global divides.
Conclusion:
The Nature’s Leadership Retreat is a testament to our founder’s visionary approach to leadership development and sustainability. By immersing diverse groups in challenging natural settings, the retreat not only promoted personal growth and leadership but also instilled a profound respect for the environment, illustrating the lasting impact of experiential learning.
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